Xbox LIVE Indie Games

Xbox LIVE Indie Games Application Submission Walkthrough

To make your applications and games available in the Windows Phone Marketplace, submit them on Xbox LIVE Indie Games.

Before beginning your submission, review the Application Submission Checklist. This will help you to prepare everything you need for the application submission process. You may also want to read Best Practices for Application Marketing to learn about how you can maximize sales of your application or game.

Submitting your application consists of the following four steps:

Step 1: Upload Your Application

Step 2: Provide the Application Description

Step 3: Set the Application Pricing

Step 4: Submit Your Application

Depending on the features of your application, the options available in each step may vary slightly.

When you're ready to begin your submission, select the windows phone option on the my dashboard menu. Click the submit new app link to start the application submission process.

Application Submission Checklist

The process of submitting your app or game will be much smoother if you gather the following information first.  For more information about the requirements or content policies for apps, see the Windows Phone Application Certification Requirements

  1. Account
    You or your company must be registered as a developer in Xbox LIVE Indie Games. For more information, see Xbox LIVE Indie Games Registration Walkthrough.
  2. Contact Information
    A website address and email address that will allow users to contact you.
  3. Name Your App
    This is used only on Xbox LIVE Indie Games for identifying your app.
  4. App Name
    Your app name is programmatically pulled from the XAP file and is seen by consumers in the Marketplace. Apps and games are represented by titles and icons within Windows Phone Marketplace. We recommend that you consider the marketability of the title of your app or game. 

    App Titles should:

    • Accurately represent the function of the app or game
      Does the title accurately represent the app or game? Can a user quickly identify the purpose of the app from the title?
    • Be appealing and easy to remember
      Is the title catchy? Does it stand out from other titles of similar apps and games in the catalog?
    • Be just the right length
      Is the title too long? Will it fit on one line on the phone screen, or will it be truncated? The suggested title length is 11-15 characters. Titles that are longer than 15 characters may be truncated.
  5. Detailed Description
    App and game descriptions are displayed on the App Details pages of the Windows Phone Marketplace, and may also be used for outbound marketing activities. The following are some best practices for writing descriptions.
    • Keep the description brief.
    • Use simple, plainspoken language. Write as if you were describing your application to a friend sitting next to you.
    • Highlight any features that are exclusive to Windows Phone, or that may be different between app releases.
    • Include bullet points to highlight features of the app. Bullet points should also be brief. Don't have more than six bullet points.
    • Proofread the description for spelling and grammar errors prior to submission.
    • If you're releasing an update to an application, don't reference the update at the top of the product description unless you're highlighting a compelling new feature.
    • The language you write the description in should match the language version of the application you're submitting.
  6. Artwork
    The following list isn't intended to be a definitive guide for creating merchandising assets like marketing copy, logos, or screenshots, nor does it outline any specifications or requirements.

    There are at least three types of artwork that represent your application or game. The following is a more detailed description of the artwork components of your application.

    1. Tiles
      App Tiles are displayed along with the title of your app or game in the Windows Phone Marketplace or on the phone. 
    2. Screenshots
      App screenshots enable you to market the look and feel of a game in the Windows Phone Marketplace. Select scenes that effectively display the best features of your app. Only one scene is required, but you can use as many as eight scenes to allow consumers to preview your app or game. 
    3. Background Art
      This artwork will be used as the background panorama for your application if it is selected to be a featured app on the Windows Phone Marketplace.
  7. XAP File
    The XAP file is the file that you submit on Xbox LIVE Indie Games.  It contains the executable file plus all the resources need by the application. Make sure that you're submitting the Release version of the app.
    In the XAP fle, you must be sure that the Neutral Language attribute has been set with the primary language of the app. It will be be detected automatically when the XAP file is uploaded for submission.
    To set the Neutral Language attribute in your XAP file, you must perform the following steps:
    • In Visual Studio 2010, select Project, (your project name), and then Properties.
    • Select the Assembly Information button in the Application tab.
    • Set or change the default language in the neutral language drop-down list.
  8. App Price
    Specific pricing strategies are recommended for various apps. For more information about app or game pricing, see the Windows Phone Xbox LIVE Indie Games FAQ.
  9. App Category
    Apps are cataloged into more than a dozen top-level categories, and many of these top-level categories are further divided into subcategories. Some of the top-level categories are Games, Travel + Navigation, Personal Finance, and Social. For more information, see the Application Submission page in the Windows Phone FAQ.
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